Head of PPC

London, England, United Kingdom · Marketing


carwow is the most convenient, stress-free way to find and buy a new car, at a price you can be confident in. carwow aims to solve the major pain points that buyers and dealers experience in the buying process, putting them in a more powerful position than ever before.

Offering buyers crucial price confidence, a more convenient hassle free way to find and buy the car they want, and an altogether better buying experience. And it is great news for dealers too. Through carwow, our dealer partners sell more cars than they could in the showroom alone, while reducing cost inefficiencies and increasing stock turnover. This means they can pass on great prices to carwow buyers.

We’re a driven, high-energy startup with a team of 160+ based in central London and Munich, with new offices opening in 2018. We are backed by Europe’s leading VCs including:

We’ve raised over £48m in funding since we launched, so we’re growing fast. We’re driven and constantly asking ourselves how we can make carwow better. If you’re enthusiastic, motivated, and want to help us change the future of car buying, get in touch. It’s the chance to be at the start of something huge.

The Role

We're looking for a Head of PPC to be responsible for the growth and optimisation of our Paid Search activity. This will include both hands-on daily optimisation of campaigns, as well as providing more top level strategic direction including analysing data, running tests, collaborating on projects and identifying opportunities to improve and scale performance. Paid Search is a huge volume driver for carwow. We’re proud of our PPC account and we work closely with our Marketing Data Science and Trading teams to ensure we’re always optimising and innovating.

Saying this, there is a huge opportunity to test and grow so you won’t be short of opportunities to make your mark on the future of the business as a whole. The successful candidate will be highly analytical with a proven track record of making data-driven decisions in a fast-paced client-side environment. We want a superstar, and in return we’ll offer you a friendly environment that is genuinely data-focused and on top of cutting-edge trends in the market.

As well as optimising our already large UK account, key part of this role will be setting the strategy for entering new markets , both in the UK and abroad, and ensuring we are a global PPC team, using best practices across all countries.

As Head of PPC your duties will include:


Nice to haves:

You’re a proactive data-nerd, constantly curious with an eye on always making things better. You should enjoy getting stuck into the detail of your accounts and be comfortable with managing the day-to-day running of them whilst still maintaining a focus on the bigger picture. There’ll be lots of things to get stuck into, so skills in prioritising and having a diligent, positive attitude will get you far. You should be obsessed with your numbers and have a laser focus on CPCs, CTRs, CVRs, CPLs, CPAs and LTVs, while always looking to innovate and improve performance.

We believe diversity of experience (whether that be personal or professional), contributes to a broader perspective and will lead to a better company with highly innovative products and solutions. We’re working hard to increase the diversity of our team and be more inclusive, so if you’re not sure you fit the criteria, why not get in touch? We value confidence whilst being humble, so are keen to meet those with talent who will add value to our team.


We offer a wide range of benefits, these include:

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